How to Locate the Right Influencers
This Is easily among the most difficult steps in influencer advertising, while it's on Instagram or on other platforms. In fact,
a study by Econsultancy found it to be the biggest challenge of coping with influencers.
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If you want to overcome this challenge, then you Have to Be clear About what you're looking for in an influencer. What attributes
will define your ideal influencer? To start with, they need to be related to your brand and effort. They should be creative and
engaging. And based upon your campaign goals, they should also have significant reach.

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Narrow down the top influencers for your brand by a list of possible influencers. There are lots of options to locate these
potential influencers.

1. Look for Branded Hashtags

Search for influencers who are already fans of your brand and Creating content about your brand. Conduct a search using a branded
hashtag so you can find relevant content generated about your products. You may then have a look at the users who have created
these posts to search for potential influencers.

For example, the makeup brand Too Faced may run Searches using hashtags like #toofaced or even #toofacedcosmetics. They could even
include the title of a popular line of their cosmetics like #toofacedbornthisway.

Now let's have a closer look at some of the articles in the Search outcomes. The first one is submitted by @flawlessdolls, but as
you can see in the description under, they are just reposting someone else's content.

Instagram branded hashtag content

We'll examine the account of the original content creator instead. She is the ideal influencer for Too Faced because she is a fan
of the brand and has massive reach.

Instagram attractiveness influencer

2. Search for Relevant Hashtags

Satisfied with the results from the previous tactic, you can also conduct a search of applicable hashtags. Just like using the
first tactic, you'll need to examine the results and the reports of consumers who have created the content that appeals to you.

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