It is highly important that the brand does a thorough and in depth search on the trademark that they wish to get. Otherwise they might come across instances where the trademark they want for the business might have already been taken by other businesses. In order to avoid that one must consider carrying out comprehensive trademark search that are going to be highly beneficial for the brand and help them maintain their credibility and originality. Do you think there are any other reasons to carry out searches for trademarks, if yes then why are they needed?