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Mega Marketing for Mega Money Part 5 Marketing Articles | December 10 Corey Perry Canada Jersey , 2010
You can have a great Product or Service however if you keep it a secret, there won?t be any Sales.? Of course the missing part of the puzzle is always Marketing.? Many people in Business feel that Mar...


You can have a great Product or Service however if you keep it a secret, there won?t be any Sales.? Of course the missing part of the puzzle is always Marketing.? Many people in Business feel that Marketing is an expense that can?t afford.? Nothing could be further from the truth and in this series of Articles I?ll cover many ways to market your Product andor Service for little or no money.


[25] ?Offer Up Sells:


A great way to dramatically increase your Sales and Profits is to always offer an Up Sell at the time of Purchase.? About 60% of your Customers will buy more if the Up Sell offered is less than 60% of the original purchase price.? Don't be afraid to offer a deep discount on your Up Sell Offer since your cost of doing business on that Sale has been significantly reduced.


[26]? Use Adjectives:


I urge you to use an Adjective whenever you use a Noun.? Of course, the purpose is to add more?information?andor impact the Noun used.? An example?is that a Dog is a Dog, right???Yes Corey Crawford Canada Jersey , until you add Big, Scrawny,?Scruffy, Scary, Cute Claude Giroux Canada Jersey , Wild,?Lovable, etc.? These Descriptive Words "Paint Pictures" in your Prospect's or Customer's mind.


[27]? Promotional Freebies:


Depending of the size of your Company and the volume of business you do with certain Vendors or Suppliers, you could be missing out on some really neat stuff.? Many Companies have a Promotional Department andor they simply want to keep you as a happy camper.? All you have to do is pick up the Phone and start asking who you need to talk to in order to get some give-a-ways.? Through the years I've negotiated everything from small things like Mouse Pads,?Toys Chris Kunitz Canada Jersey , Shirts or Jackets, to tickets to Pro Football Games, Hospitality Tents and NASCAR Races.? You can use them for the Owner, a valued Employee?or as a prize for a Sales Contest, etc.? Don't wait for them to be offered since I've found that many times the Rep I was dealing with didn't even know these things were even available.?


[28]? Testimonials:


If we say it Carey Price Canada Jersey , the Prospects can doubt us.? If a Client or Customer says it, then it must be true.? Use Testimonials on your Web Site, Brochures, Cover Letters and Product or Service Descriptions.? If possible, use the person?s photograph.? Of course with the new FCC rulings Brent Burns Canada Jersey , always make sure you keep a copy of the original Testimonial for your records.


[29]? Write Killer Kopy:


Here are a couple of quick Tips for writing great promotional Copy.? Tell a Story and?give them?every reason to buy and not?just a few.? Include a couple of Testimonials.? Build in Answers to?the most popular Objections andor Questions.? Include a strong Call to Action.? Give them?a Bonus for ordering now or possibly make it a?limited time Offer.? Also remember that successful Ads mention the most important part of the Offer 3 times.


[30]? Test Long and Short Copy:


The Short Version would normally be the Features and Benefits while the Long Version will get your Prospect and Customers emotionally involved with you, your Company and your offering.? The Long version will can outsell the Short version by?as much as 40%.


Technology: A Boon or Curse? Computers Articles | December 26, 2006
Until recent times, the role of technology and technological developments has been regarded as entirely beneficial to the society. However, in the past few years Braden Holtby Canada Jersey , a number of voices have questioned this benevolent view of the effects of technology upon society. We are wedged in a society that compels and encourages us to get the newest and best possible technology as we can. The problem is that for most of us having the newest and best is more than we will ever need.


The maximum exploitation of technology exits at workplace where personal computers, network systems, Internet access, e-mail and telephones are easily accessible for employee?s use. Employers? greatest risk to their computer security comes not from outside hackers but from current and former employees who intentionally or inadvertently disclose confidential or sensitive information. Employees no longer have to photocopy documents behind closed doors; they can simply download package of data to disk, CD or DVD Brad Marchand Canada Jersey , or even e-mail the information to a competitor with the click of a mouse.


Another form of technical exploitation or defamation is employer harassing female employees? by sending obnoxious and sexually assaulting emails. Technology may also be used to commit a wide spectrum of other offenses, including embezzlement, defrauding the company and customers, and corruption of company records.


The easiest way for a modern office worker to destroy the company is through its information resources. It only takes one disgruntled or irritated employee, or former employee with enough information technology expertise Alex Pietrangelo Canada Jersey , to create serious disruption, which could result in significant economic loss. There are numerous ways in which insiders or former insiders can attack company computers:

hacking (gaining access to a computer or network without authorisation); cracking (gaining access for the purpose of committing crime once inside); sabotage (gaining access for the purpose of doing damage); and spamming (causing the system to be bombarded with so much unwanted information so that its capacity is temporarily degraded).

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